Layer 1 · Market Intelligence

Your prospect universe.
Always current.

Generic B2B databases hand you everyone and ask you to filter your way down. ProspectGround starts with your market — and builds a verified, scored prospect universe from your ICP outward, every field anchored to its source.

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The thesis

Start with your market.
Not with a database.

Modern B2B sales runs on a three-layer stack. ProspectGround is the layer most teams are missing — the one that decides which companies are even worth talking to. The one that makes everything above it measurably more effective.

Layer 3
Engagement
Outreach
Outreach · Salesloft · HubSpot · Apollo Engage
"How do I reach them?"
Sequences · email · phone · cadence
Layer 2
Contact Intelligence
People Data
Apollo · Cognism · ZoomInfo · Sales Navigator
"Who are the right people?"
Roles · titles · contact info · enrichment
Layer 1
Market Intelligence
ProspectGround
Where the pipeline begins.
"Which companies are my market?"
ICP · register-driven discovery · evidence-grounded
The agents

Five autonomous agents.
One qualified pipeline.

Each step of the pipeline runs as a specialised agent. Deterministic where it must be, AI where it adds value — every output traceable to its source. The platform configures itself; you focus on what to build.

Agent 00ICP Architect

Translate your market
into structured rules.

A guided conversation compiles segments, geographies, scale gates and exclusions into a machine-readable ICP. No preset taxonomy, no rigid form. Every downstream agent then queries the same intent — and the platform helps configure itself as your understanding sharpens.

  • Conversational workbench — describe your market in plain language
  • Segments, tiers, thresholds and geographies compiled to a versioned ICP
  • Updates trigger downstream re-discovery automatically
  • Multi-tenant — different ICP configs per product line, region, or coverage team
ICP Workbench · Live
compiling
Defining a regulated FinServ buyer ICP
YouBanks & investment firms, EU + UK, total assets > €50B, EBA / FCA licensed.
ICP ArchitectMapped to 2 segments. Add Asset Managers with AUM > €100B as tier-adjacent?
YouYes — tier 2.
ICP v3 compiled · 3 segments · ready to discover
Agent 00 · working
parsing input → segment extraction · 2 detected normalising to canonical taxonomy resolving geography — EU expanded to 27 + UK scale gate · total assets > €50B · applied ICP v3 ready — handing off to Discovery →
Discovery · Run #042
scoring 6 candidates
4 / 6
ICP match
Pre-qualified before any human
touches the list.
✓
Vantaris Bank SA
Universal Bank · Frankfurt · €880B
0.94
✓
NorthCrest Capital
Asset Manager · Dublin · €148B AUM
0.89
✓
Alpine Wealth AG
Private Bank · Zürich · CHF 58B
0.86
✓
Voltaic Investments BV
Investment Firm · Amsterdam
0.81
—
Delta Boutique Ltd
Scale: assets < €50B
0.38
—
Cloudspark Payments
Tech fit: not licensed in scope
0.29
Agent 01 · working
querying GLEIF · LEI graph · 2,457 entities jurisdiction filter · EU + UK · narrowed to 412 scale gate · assets > €50B · 74 pass licence check · EBA · FCA · 68 confirmed ICP scoring complete · 4 / 6 pre-qualified →
Agent 01Discovery

Find the fit,
not the long list.

Every run hits live registers against your ICP. Candidates arrive pre-scored and ranked — no stale exports, no qualification backlog for the SDR team. Lookalike discovery uses your approved accounts as seed: the platform gets sharper with every cycle.

  • Real-time discovery against official registers where they exist — and AI-driven discovery anchored to verifiable sources where they don't. Not a pre-built static list, in either case.
  • ICP scoring recalculates automatically when criteria change
  • Lookalike seed from your approved Target Account List
  • Import your own domain list — same enrichment quality guarantee
Agent 02Register

Verify identity
at the source.

Not scraped. Not inferred. Every identity field is matched against an official register — GLEIF, national chambers, financial supervisors — with the source URL attached. Ready for your audit trail. A canonical identity layer across 200+ jurisdictions.

  • Deterministic matching against authoritative registers
  • Vertical-specific register stack — financial, corporate, regulatory
  • Source URL on every identity field
  • Where no authoritative register exists, we build proprietary coverage from primary sources
Register · Identity Verified
4 sources matched
Vantaris Bank SA
GLEIF
LEI 5299009N9X8VWAQVPS68
gleif.org
EBA
Authorisation active · Universal Bank
euclid.eba.europa.eu
BaFin
Registriernummer 102487
bafin.de
Handelsregister
HRB 56892 · Frankfurt am Main
register.de
Vertical register stack GLEIF · EBA · BaFin · FCA · MAS · FINRA
Agent 02 · working
resolving LEI · GLEIF + register routing matrix · hit cross-checking BaFin authorisation · active EBA Euclid register · supervisor confirmed Handelsregister · entity match · pass source URLs attached · 4 / 4 fields proven →
Enrichment · Evidence-grounded
reasoning
Vantaris Bank SA · 7 fields
Total assets
€880B (2024)
annual report
Lines of Bus.
Universal · Transaction Services · Custody
RTSI
Tech stack
Legacy core migration path signalled
job postings
Designation
G-SIB · D-SIB FSB list 2024
fsb.org
Leadership
New CRO Oct 2025 · ex-ING
press release
AML
€42M fine settled DNB · 2024
dnb.nl
Footprint
5 EU · 2 APAC · 1 US
company site
Agent 03 · working
Vertex AI Deep Research · 7 ICP queries dispatched cross-verifying annual report · figure triangulated tech stack inferred from 14 job postings · conf 0.88 regulator portal · enforcement record surfaced source URL attached to every field · no hallucinations →
Agent 03Enrichment

Enrich only what matters
for your ICP.

Deep-research reasoning pulls the fields your ICP actually uses — processed under a Vertex AI commercial contract, no training on your data. Segment Intelligence — 47 business types across 16 sectors, built for B2B sales rather than financial reporting. Where GICS lumps every bank into 'Banks (4010)', we distinguish Universal Bank, Corporate & Investment Bank, Regional / Community Bank, Neobank — because your ICP cares about the difference. Every fact carries its source.

  • Vertex AI commercial contract — your data is not used for training
  • ICP-specific scope — no speculative or filler fields
  • Segment Intelligence — 47 business types across 16 sectors, configured per ICP
  • Every value cited — a number without a source URL is a guess
Agent 04Signal

Catch the moment
they're ready.

Regulatory events, leadership moves, legacy-tech end-of-life, M&A, CapEx shifts — Signal surfaces the triggers that matter for your ICP and prioritises accounts ready for SDR engagement. Replaces the quarterly list-refresh ritual with continuous, ICP-scoped monitoring.

  • Continuous monitoring across regulators, filings, public hiring data and news
  • Trigger logic configurable per ICP segment
  • CRM-ready handoff — Salesforce, HubSpot, Outreach
  • Closes the loop — approved accounts feed back into Discovery as lookalike seed
Signal · Buying Triggers
Tier 1 · 4 active
Vantaris Bank SA
AML event
€42M DNB enforcement · settledCompliance transformation mandate likely
2024 · Q4
Tech EoL
Legacy core upgrade path imminentInferred from 14 job postings + vendor signal
2025 · Q4
New CRO
Ex-ING · risk transformation leadStrong precedent for platform replacement
2025 · Q4
RFP trace
Tender portal · "unified onboarding" scopeBudget cycle · near-term
2026 · Q1
Agent 04 · monitoring
watching regulatory feeds · DNB · BaFin · ESMA people moves · LinkedIn public · 34 C-suite hires tech EoL tracker · vendor announcements · 8 matches tender portals · 3 RFP traces matched to ICP prioritised · 4 active signals · SDR handoff ready →
The platform

One workflow.
ICP to verified TAL.

Five integrated tabs. From market definition to a verified, scored target account list — without switching tools. Approved accounts feed back as lookalike seed, every cycle sharpening the next.

app.prospectground.com
ICP v3 · Segments
Regulated Banks
T1 · Assets > €50B · EBA/FCA
Asset Managers
T1 · AUM > €100B · EU · UK
Payment Institutions new
Licensed e-money + payments
ProspectGroundI've loaded your current ICP (v2). What would you like to refine? You can add segments, adjust thresholds, or update geographies.
YouAdd payment institutions — licensed e-money and payment firms, EU and UK only.
ProspectGroundAdding Payment Institutions as a new segment. Should I include licensed crypto platforms? This would add ~60–80 prospects across EU and UK registers.
YouYes, include licensed crypto platforms. Minimum 3 active jurisdictions.
ProspectGroundUpdated. ICP v3 now has 3 segments — ready to push. Discovery for the new segment will run automatically.
Vertical coverage

Fully covered.
Deepening per vertical.

ProspectGround is vertical-agnostic by architecture and vertical-specific by configuration. Financial Services is our deepest vertical — register stack, segment intelligence and signal logic complete in breadth and depth. Other verticals are fully covered today; depth grows continuously.

Complete · breadth + depth
Financial Services
Sell into the world's regulated financial firms — banks, asset managers, broker-dealers, payments and wealth platforms — with confidence about who they are, what they're licensed for, and how big they really are. Every G-SIB / D-SIB designation and every authorisation status, anchored to the supervisor that issued it.
Anchored to authoritative sources GLEIF · EBA · FCA · BaFin · +30 more
Baseline live · vertical-specific configuration on onboarding
Government & Public Sector
Reach the right ministry, agency, regional authority or regulated utility — without parsing org charts by hand. Procurement profile, mandate scope and structural relationships compiled from public sources, so your reps land at the right buying centre on the first call.
Anchored to authoritative sources National open-data portals · TED EU procurement · +
Live · expanding depth
Gambling & Gaming
Target licensed operators and platform suppliers across the right jurisdictions — and only those — without manually cross-checking authorisation status. Live licence states, market footprint and B2B vs. B2C posture surfaced per account, so reps spend their time on operators that can actually buy.
Anchored to authoritative sources MGA · UKGC · KSA · Spelinspektionen · +
Available · register stack configured per ICP at onboarding
Supply Chain & Logistics
Engage carriers, forwarders, 3PLs and customs intermediaries with a clear read on operational footprint and modal mix — not just a name and a domain. Filter prospects by lanes served, certifications held and trade-association membership, so your pitch lands on the operators it was built for.
Anchored to authoritative sources National chambers · IATA · FIATA · +
Architectural principles

Evidence-grounded by architecture.
Not by policy.

Three commitments built into the platform — not added afterwards. They make ProspectGround safe to deploy in regulated environments and reliable to act on.

01
Source URL on every field.
A number without a source URL is a guess. Every enrichment field — identity, regulatory, financial, signals — is backed by a permanent, verifiable link to the originating document or register entry. Audit trail by construction.
02
GDPR-friendly by architecture.
No personal data ever lands in the pipeline. ProspectGround handles legal entities — companies, registrations, designations, financials — and hands your team straight through to the right buying centre inside the contact tools they already use. A GDPR-friendly bridge from Layer 1 to Layer 2: operational, never extractive.
03
Vertex AI commercial.
Reasoning runs under a Google Cloud Vertex AI commercial contract. Your data is not used to train foundation models. The platform is deterministic where it must be, AI where it adds value — never both at once.
Honest answers

Things buyers ask us
before they sign.

01 Isn't this just a better ZoomInfo?
No — they live on different layers of the stack. ZoomInfo, Apollo, Cognism are contact intelligence: who works where, with what title, and how to email them. That's Layer 2. ProspectGround is Layer 1: which companies are even your market in the first place. Most teams use both. We make the contact-intelligence tools you already have measurably more effective by feeding them a verified, scored account universe instead of a long list to filter through.
02 What if my vertical isn't in your list?
The platform is vertical-agnostic by design. Financial Services is our deepest vertical because we built the segment intelligence and register stack for it first; Government, Gambling and Logistics are live and deepening. Every other vertical is supported through the same architecture — we configure the segment logic and authoritative sources for your ICP during onboarding. If your vertical is in our roadmap, we'll tell you directly. If it isn't, we'll tell you that too.
03 How is "evidence-grounded" different from normal AI enrichment?
A standard AI enrichment returns a value. Evidence-grounded enrichment returns a value and the source URL the value was derived from. Every field on every prospect — total assets, licence status, leadership change, regulatory event — links back to the originating document or register entry. If a number doesn't have a source, it doesn't ship. That's an architectural commitment, not a marketing line: deterministic where it must be, AI where it adds value, never both at once.
04 Does this replace my SDR tooling?
No. Sequencers, dialers, CRMs — Outreach, Salesloft, Salesforce, HubSpot — keep their place. ProspectGround sits upstream and feeds them a better starting point: a scored TAL with verified identity, current designations, and active buying signals. Your SDRs spend their time on accounts that fit, not on filtering a database down to those that might.
05 How does GDPR work — you mention "no personal data"?
ProspectGround handles legal entities only. We never store names, emails, phone numbers or any other personal identifier. We bridge cleanly to the contact tools your team already uses for the people layer — keeping ProspectGround GDPR-friendly by architecture, not by policy. Your DPIA gets shorter, not longer.
06 How fast can we be operational?
For verticals already on the platform — Financial Services, Gambling & Gaming, Government baseline — a working ICP and a verified TAL come together in your first session, typically a single working day. Discovery and enrichment run continuously after that. New verticals onboard via guided configuration of segment logic and authoritative sources; we'll tell you upfront how long that takes for yours, and the registers do not require months-long data integration.

Start with your market.
Not a database.

Early access is open for teams ready to rebuild their pipeline from the ICP outward — verified, sourced, ready for SDR handoff. We'll work with you to define your ICP and produce a verified TAL — most teams in supported verticals are operational within their first session.

Request early access → Book a demo